The Capisco by HÅG launch was designed as a high-impact experiential activation that introduced the product through movement, interaction, and live engagement. The event blended performance, staging, and product storytelling to highlight the chair’s flexibility, ergonomics, and modern design.
Rather than a traditional showcase, the activation created an energetic environment where the product became part of a live experience, reinforcing its innovative and human-centric design.
OFIS
Capisco by HÅG Product Launch
Conference & Event Management / Product Showcase
Dubai
October 2025
We transformed the launch into an immersive brand moment by integrating choreography, lighting, and spatial design to demonstrate the product in motion. The setup focused on showcasing the chair’s unique functionality through real use, allowing the audience to understand its versatility in a visually engaging way.
The environment combined clean, modern staging with strong visual identity, ensuring the product remained the focal point throughout the experience.
By merging performance with product demonstration, the activation delivered a memorable and impactful launch that connected design, function, and audience engagement.
